I’m going over to the beautiful UK, where it’s been raining for 30 days and 30 nights so I hear, but it’s going to get nice and bright once I get there. Now listen closely, tomorrow I’m going on a nice little business vacation. How can you use fear in your marketing? Can you rally your prospects and clients around you? And do you want to? Yet others say I’m doing the same thing making you afraid to even think about Michael Moore or George Bush - or even Eva Longoria and Tony Parker’s wedding. Other people say Michael Moore is doing this with his movies, making us all afraid of our own government. If Caligula and a silly marketer like myself can understand these concepts, then surely W and his crew can figure it out too, no? I don’t put stuff like this past any government - especially our government. Some folks say the Bush administration has used some tactics like this in our positioning with the “evil-doers.” Meaning, if we are afraid of the evil-doers, then we have no choice to rally around our own government, because in reality, who else is left?
![oderint dum metuant oderint dum metuant](https://www.metal-archives.com/images/9/2/0/8/920839.jpg)
And you see, the natural reaction of this is that the people in fear will rally around the messenger.Īfter all, if you are the one pointing out the evils of “whoever,” then you must be the one to listen to, right? Then there’s the kind of fear where you put the fear of God into people by acknowledging a common enemy and creating paranoia. That’s actually using fear for their own good, and not at anyone’s expense.
![oderint dum metuant oderint dum metuant](http://www.vinovenitas.com/wp-content/uploads/2014/11/odem.jpg)
![oderint dum metuant oderint dum metuant](https://ih1.redbubble.net/image.260844245.1478/flat,750x,075,f-pad,750x1000,f8f8f8.jpg)
You see, Gaius Julius Caesar Augustus Germanicus - also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the face of the earth.Ĭaligula had a saying - it was “oderint dum metuant”, which means “let them hate, so long as they fear.”įear is a dangerous button to push, and there are many ways to direct fear - whether you’re guiding prospects or even family members.įor example, you can make your children somewhat fearful of strangers, because in today’s crazy world, it’s probably better that they are NOT overly friendly with people they don’t know. Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41.